Marketing With Web 2.0

Friday, October 3, 2008, 16:03

This news item was posted in Internet Marketing category and has 1 Comment so far.

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Since the good old Web has gone Web 2.0, Internet marketing should change, as well. Consider using things like blogs, Twitter, and YouTube to promote your brand. And use the following tools and examples to help you decide how to go about this mission.

Let’s start with blogs. Think they’re not a good match for the business world? Johns Wu might disagree. The blog Bankaholic sold to financial site BankRate earlier today for $12-$14 million, you see, and Wu is Bankaholic’s founder and lone employee. Wu’s retirement hasn’t quite arrived - he’ll have to work for BankRate for at least a short period of time - but $12 million should make him a great deal more comfortable in the meantime.

Now, as for Twitter. A lot of people only use the site to say what they’re having for lunch (or other things along that line). Look around, though, and you’ll find that all sorts of companies - even ones not in the tech industry - have established accounts. More evidence of the business potential of Twitter can be found in the fact that all sorts of spammers have signed up for the service.

Lastly, we’ll talk about YouTube. Again, there’s tons of stupid stuff, but YouTube partners are given a cut of ad revenue, and viral videos can put things in front of millions of users. Some clips even wind up being shown on television shows. The new Hot Spots tool will show you how your videos are doing in comparison to clips of a similar length.

Go and do some marketing with Web 2.0, then. Just consider letting your boss know first so that he doesn’t think you’re goofing off by spending so much time on social sites.