Google Insights For Search Can Guide Campaigns

Google’s share of the search market increases almost every month, and for Yahoo and Microsoft, this fact is terrifying.  Marketers can use it to their advantage, however, as the Google Insights for Search tool provides a great way of seeing what Google users - and the majority of almost any given population - find interesting.

Google Insights for Search provides rough estimates of how popular a search term is.  It can present statistics for different countries or periods of time.  Top related search terms and rising search terms also get mentioned in free and fast reports.

So suppose that some company decided to optimize its site for the term [Paris Hilton].  Rather obvious reasons make this sound idiotic, yet at certain points in the past, success in the endeavor would have at least led to high levels of traffic.  Now, if you toss that term into Google Insights for Search, you’ll see the famous-for-nothing figure isn’t getting so much attention anymore.

Our hypothetical company might want to focus on Honduras, where Paris Hilton is for some reason still turning heads.  It could turn its favorite term into [Paris Hilton video], which is popular, or [Paris Hilton jail].  Small traffic increases would probably result in all three cases.

There are all sorts of other ways to use Google Insights for Search, too, as you can probably imagine.  Andrea Harris, who deserves a hat tip, lists some.  Have fun exploring them and improving your business along the way.

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