Search engines and webmasters continue to play a cat-and-mouse game over the purchase of links to build one’s site ranking; what’s going to happen when the cat pounces and a little webmaster mouse cries foul over the advice they received?
Some top SEO people plan to discuss the topic and strategies of acquiring links at next week’s SMX Advanced conference in Seattle. Links literally equal money for webmasters, as anything below a top five placement on Google for a site’s topic likely means little traffic.
The profit potential from a high organic ranking leads webmasters to seek out ways to gain and maintain a top placement. Search engines frown upon some of the more aggressive tactics, like link buying. Google in particular cracks down hard when it suspects a site picked up inbound links in a less than orderly organic fashion.