Purchase Promoted YouTube Videos In AdWords

Wednesday, October 14, 2009, 12:28

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We’ve said before that YouTube represents a great way to grab people’s attention. The problem is that it represents a great way for thousands of other marketers to grab people’s attention, too. So if you want to stand out from the crowd, a Promoted Videos/AdWords integration should help.

A post on the YouTube Biz Blog announced this morning, “Starting today you can buy Promoted Videos directly in AdWords. Any AdWords advertiser with video content – from a small business looking to promote a product, to a movie studio premiering a new trailer – can use Promoted Videos to make sure their videos find a larger audience.”

The post then added, “This integration will provide a single destination for your overall Google ad buy . . .”

Like most advertising options Google offers, this is liable to work wonders compared to older methods. And like all advertising options Google offers, so much analytics data will be available that you’ll be able to tell in no time if your money would be better spent elsewhere.

So now it’s just time for you to see what sort of room there is in the budget and (if you haven’t already) create an effective video. Good luck.