YouTube Videos Promise To Increase Product Search Visibility

Wednesday, September 23, 2009, 17:26

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It’s not a bad thing to get listed in Google Product Search, but standing out from the crowd – there can be dozens or hundreds of other merchants selling the same thing – has always been a problem. So try to catch shoppers’ eyes by letting a video represent your offering.

Did you know that Google Product Search began to incorporate YouTube clips not too long ago? Apparently, not a whole lot of merchants have heard about or embraced the program, so YouTube issued something of a call to action this week.

“When uploading a video, use the video’s tags to identify the UPC, ISBN, brand and MPN information for the product related to that video,” a post on the YouTube Biz Blog suggested. “For example, for a Nintendo Wii gaming console, add ‘UPC: 045496880088′, ‘MPN: RVLSWFSP’ and ‘Brand:Nintendo’ tags.”

The post then continued, “If you’re a Google Base merchant, add the ‘youtube’ attribute to your data feed. For each product that has a related YouTube video review, set the attribute value to that video’s YouTube video ID. The video ID appears in the video’s YouTube URL as shown below: http://www.youtube.com/watch?v=ctuUrvReOIQ.”

There’s no guarantee that your video(s) will wind up on display, so don’t devote the next three weeks of your life to making clips for every product on Earth. Just consider trying the option out and seeing what happens.