Changes A-Coming For Corporate Facebook Pages

Wednesday, March 4, 2009, 17:27

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If you already use Facebook to promote your company, great, but there are some upcoming changes that you may want to prepare for. And at the same time, the overhaul that will take place next week should provide newcomers with a decent opportunity to get onboard.

Mark Zuckerberg, Facebook’s CEO, explained in a blog post, “[W]e are announcing new profiles for public figures and organizations. Once called Pages, these new profiles will now begin looking and functioning just like user profiles. Just as you connect with friends on Facebook, you can now connect and communicate with celebrities, musicians, politicians and organizations. These folks will now be able to share status updates, videos, photos or anything else they want, in the same way your friends can already.”

Of course, “these folks” – meaning marketing types in a corporate situation – will be actually be feeling a lot of pressure to share stuff, because their profiles will appear embarrassingly like ghost towns if they don’t.

So start planning what sort of things you want to say on behalf of your company. Perhaps dig up some pictures to add a nice splash of color right from the start. Think hard about how you want to deal with people’s comments, too (anything goes? strict censorship?), since those will become more prominent.

These changes should allow some businesses to attract more customers than ever. Just get your game plan set ahead of time to minimize the chance of unpleasant surprises.