USAF Provides Useful “Blog Assessment” Flow Chart

Wednesday, December 31, 2008, 17:22

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Suppose someone compliments your company on a popular blog. A natural reaction is to say “thank you-thank you-thank you” (or something like that). Or if a critic says something mean, you might be inclined to order a nuclear strike. Luckily, a new flow chart from the Air Force has been released in order to guide intelligent responses.

Does it sound goofy? Well, yes. As Peter Kafka pointed out, it sounds exactly like something you might find the more idiotic characters in “Catch-22″ using. But we’re not interested in wasting your time, and the chart actually walks users through steps that are both smart and appropriate in the corporate world.

Two of the topmost points are to not bother speaking when bloggers are looking for something to bash or make fun of. You may want to reply when mistakes are made.

Or, if a post is actually positive, you can either let it stand or provide “[a] factual and well cited response.” One of the things to consider when wondering whether or not to reply is how influential a blog is. The more important ones deserve your focus.

And finally, when replying, be transparent – disclose your affiliations. Try to be timely, and keep a tone that will reflect well on your organization.