A rather significant development occurred today in the search engine world, and SEO specialists and marketers might want to know that major changes are apt to result. But the more important takeaway is that, at the moment, you can continue doing things as you always have.
Did you know that some random schmuck can shut down the well-known blog Techdirt for a whole year? Granted, not many people will have the money to do so, but this sort of fact makes you do a double take, and as such represents a nice Internet marketing tactic.
With respect to helping marketers, Facebook's on a roll. Last week, we talked about how the social network is embracing the idea of live streaming. Now, a type of app classification that put most people at a disadvantage has been eliminated.
SEO stands for search engine optimization, and since you're reading this article, you probably know that in addition to a lot of fundamentals (and maybe even some intermediate and advanced stuff). But Barry Schwartz recently took a second and rather interesting look at the basics of what sort of phrases companies should try to optimize for.