Have you ever wanted to integrate your AdSense account with Google Analytics?  Well, consider the opportunity to do so all yours.  After testing the idea for quite some time, Google's finally opened the option to every single publisher.

This sort of thing has been said before, but now more than ever, smart marketers may want to find time to dust off - or create - company profiles on Facebook, MySpace, Twitter, and the like.  New research from Hitwise shows that social networks are starting to send more traffic to online retailers.

Google Maps has told me to turn left at an intersection when the correct path goes straight.  It's suggested I make u-turns when street signs declare them illegal.  And once or twice, it's failed to recognize the address of a house.  Still, even though it's understandable if you favor another mapping service, it's imperative that you make Google's recognize your business.

The "how" of any process is undeniably crucial; motivation doesn't amount to anything without know-how.  Still, it's good to remember the "why" part, and some recent news items involving Microsoft go a long ways towards showing that Internet marketing is important.

Today's April Fools' Day, and what a day it's been.  Weird and hilarious stuff has been popping up all over the place, and as it turns out, jokes and hoaxes make for great traffic magnets.