In the latest issue of Car and Driver, the magazine's editor-in-chief described his secret to racing: he waits until a faster driver passes him, and then just follows the guy's lead around the track.  If you want to try something similar, HubSpot has released data concerning how 167 professionals perceive different online services.

Suppose you've gotten together a brain trust, eaten nothing by seafood for weeks, and the stars have aligned.  Your end result: an idea for a viral marketing campaign that will spread better than Ebola.  But be careful, as some recent examples illustrate the possibility for problems.

Even after what's happened with the economy, Google's market cap is currently $94.73 billion.  It's got one of the most recognizable corporate names in the world, too.  So when Google says that it can help, its intended targets should probably listen, and the Website Optimizer it's promoting now is right up website owners' alley.

If you're one of the folks who use Yahoo Site Explorer as a yardstick by which to judge sites' values, be aware that Jerry Yang's company seems to have made an adjustment to the tool without telling anybody.

Burger King is a prominent brand with all sorts of money behind it.  Since the average blogger or small business is unlikely to match it (or, as is more relevant here, match its ad budget), here's a simple idea: learn all you can from Burger King's new "Whopper Sacrifice" campaign.