We've said before that YouTube represents a great way to grab people's attention.  The problem is that it represents a great way for thousands of other marketers to grab people's attention, too.  So if you want to stand out from the crowd, a Promoted Videos/AdWords integration should help.

Here's a slight mindbender for you: people ignore the shouting car salesman who paid to appear on television.  But they then tune in to watch quiet good Samaritans help others out.  Apply that concept to your online marketing, and you may be onto something.

If you've worried that marketing through a Facebook page might make your brand look cheap, well, you can chuck that thought out the window.  A huge number of prominent brands are apparently embracing Facebook, with one sports team pretty much granting the site its full attention.

It's not a bad thing to get listed in Google Product Search, but standing out from the crowd - there can be dozens or hundreds of other merchants selling the same thing - has always been a problem.  So try to catch shoppers' eyes by letting a video represent your offering.

Honestly, the subject of this week's article is a bit controversial; you may either take it as a great example of what to do or a model of the sort of thing to go nowhere near.  But a commercial designed to promote Denmark as a tourist hotspot is without question turning heads.