When the option exists to either rent or buy something, the second choice is almost always better; it makes financial sense to plan for the long term. But Google employee John Mueller recently stated that you don't need to worry about other things when making commitments to domain names.
If a person really wanted to, he (or she) could contact a large number of SEO experts and ask them their opinions on a number of relevant subjects. But that person would risk getting ignored, and anyway, the process would be a pain. So we suggest you just look at the Search Engine Ranking Factors list Rand Fishkin compiled.
Translating things from one language to another is risky; have you heard the story about how, in Spanish, one American car model's name meant "no go"? So if you think a foreigner or two might cross your company's path, you should give the matter of translating keywords some consideration.
A rather significant development occurred today in the search engine world, and SEO specialists and marketers might want to know that major changes are apt to result. But the more important takeaway is that, at the moment, you can continue doing things as you always have.
SEO stands for search engine optimization, and since you're reading this article, you probably know that in addition to a lot of fundamentals (and maybe even some intermediate and advanced stuff). But Barry Schwartz recently took a second and rather interesting look at the basics of what sort of phrases companies should try to optimize for.